In hindsight, the intensive critique and user testing was the most influential step in this process. I received detailed, invaluable input that left me feeling lost, unsure how to move forward.

My design was completely off-track visually. I created a design that was not only unattractive - but also dated, bloated and had no real structure or pattern. Understanding that failure is an invaluable lesson in design, I took this misstep as a means to improve my product and brand.

As the process is never straightforward and perfect, sharing these many iterations is tantamount to showing the final product. I’ve included each frame in sequential order to guide you through these intensive iterations.